PRE-PRODUCTION • Marketing Ideas | Development

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Young & Famous Instagram

In order to update our audience on developments of the show, we aim to create an instagram account for 'Young & Famous' for which we will post behind the scenes content from the show. We will also include introductions to the cast, short bios for them and of the crew members. This also be the platform where we will post our advertising posters and the release date of the pilot. 


Annie's Instagram

One of the ways that we aim to keep our characters involved in the marketing aspect is by creating the character Annie's Instagram which she regularly mentions and uses within the pilot of the show to try and make herself famous. This will see her posts images that the character would typically post, such as Dean's cooking and objects in her house. She doesn't quite know how Instagram works so she often posts random things that nobody is very interested in. We aim for this to funny and to stick with the comedy element of the show. We also want this to be reflective of her character and show our audience a bit more of her, keeping them involved in Annie and Dean's life. 


Arnold Cam

We also want to create what we have called 'Arnold Cam' for which we will for more behind the scenes footage of shoot days, crew setting up and cast blocking and rehearsing with the director. These videos will be uploaded to the Young & Famous Instagram and YouTube account. Arnold Cam could incorporate many different things such as a tour of Annie & Dean's house, bloopers from takes and interviews with the cast, all from Arnold's perspective.



Example of Annie's Instagram





Example Arnold Cam


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